7/7/2023 0 Comments How to play chainzBut they’re more like templates than novel creations, far from his days of sampling Hall & Oates or trading verses with Kendrick Lamar over a Pharrell beat seemingly constructed from cutlery and trash cans. The songs here are serviceable, thanks to 2 Chainz’s ear and charisma. Dope Don’t Sell Itself feels like a half-hearted attempt to return to basics-but, as 2 Chainz should know, shifting the culture is a Herculean task, and it sounds like he doesn’t have the strength or hunger to do it anymore. His last hit came in 2017 (“ It’s a Vibe”), and 2020’s So Help Me God!, despite features with everyone from Kanye West to Lil Uzi Vert, produced the lowest sales of his career. Now in his 40s, posting more on Instagram about his family than the club, 2 Chainz is at a creative and commercial crossroads. A brisk 12 songs, it plays more like a mixtape of throwaways, a collection of forgettable, though occasionally great, bangers with of-the-moment features and total disregard for cohesion or risk. Dope Don’t Sell Itself, his seventh studio album, is the first one that feels predictable. Fast forward to 2022, and 2 Chainz is now playing catch up.
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