![]() ![]() To address this issue, Microsoft is rolling out a new feature in the Games for Windows push. Though veterans have become so accustomed to the chore that it takes on ritualistic overtones, console gamers and the broad consumer base are not excited by the prospect of clicking "Next" buttons for half an hour while a new game installs, and in some cases so intimidated as to give up. Coupled with accessories like the Xbox 360 Wireless Receiver for Windows (review) and online services like Windows LIVE and upcoming Xbox Live Anywhere, Microsoft is putting some real effort into adding value to the brand and reestablishing the PC as a true gaming platform.Ī serious challenge in elevating the PC to platform status, however, is the fact that no matter how nice a gaming computer one has, the process of installing new games is an incredible hassle compared to the convenience of just throwing a new disc in the Xbox 360. For example, by dint of Games for Windows requirements, all PC games bearing the branding ship with integrated support for Xbox 360 controllers. ![]() What at first had the look of a shallow marketing ploy is, in fact, is proving to be more than yet another sticker on a game box, and is developing into a unified system for peripheral support and gaming functionality. The Games for Windows push has been one of Microsoft's big focuses in promoting the launch of Windows Vista.
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